Mar 9, 2020

Gerald Lackey, VP of Business Optimization and Agility at GAF, discusses their 18-month journey into their current transformation. Gerald is no stranger to enterprise transformations, having participated in a few himself, but he outlines a few unique strategies GAF is taking. For example, GAF is especially focused on business outcomes for their customers. That means that instead of creating a solution and selling it to customers, they are learning about the needs of their customers and creating solutions that fit those needs. Gerald describes this new strategy as a combination between the traditional top-down method and a social movement that involves everybody. Tapping into the entire workflow through internal social media is one strategy GAF employs to create a culture of customer centricity, inclusivity, and change. Gerald dives deep on other unique transformation strategies that meet people—internally and externally—where they are, instead of attempting to force change. Corporate stumbling blocks are more often than not a cause of “people problems.” Gerald wraps up this discussion by explaining how GAF’s agile approach helps navigate those problems effectively.